KAM FAN iDA Award 2007
Award submission | 52D Gaming
 
Nissin Food Co. Ltd.
 
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Demae Ramen Brand (¥X«e¤@¤B) of Nissin Foods HK is one of the favorite brands in Hong Kong, which the character Ching Chai (²M¥J) and family are the key icons of the brand.

In order to further enhance the ¡§fun¡¨ and ¡§trendy¡¨ image of the Mini Series , which mainly targets kids(8-14yrs old). The game is enhanced with sustainable excitement.

Over the launch period (10 months), users loyalty are being built up and maintained and drive the consumption.

Results:
Total number of Nissin DI GAME members: 142,703
Total number of noodles have been made: 235,857
Total number of point cards have been used: 126,586
(From Oct 06 - Aug 07)

  User can input the code from each Demae Itcho Ramen ¡§Mini Series¡¨, to get 20 points for playing game.
  Demae Itcho Ramen world map. Three main buildings and One farmland are shown.
  Users can buy different ingredients from market daily.
  Complete simple tasks in farmland to cultivate their veggies.
  Different games will be launched in Ching Mui Delicious Academy. User can get special ingredients after complete the game.
  User can create their own style noodle with customized ingredients.
  Gallery: Full collection of all user's noodle.
  Seasonal themes brings new appeals to users.
Thematic competitions are introduced as motivation.